Being Henry by Range Rover Evoque- YouTube trailer
“Being Henry” is an interactive “action, love, fantasy, comedy, adventure” film that is co-produced by Land Rover, The Brooklyn Brothers London, Some such & Co. By providing a a “choose your own adventure style” interaction, the movie allow viewers to make choices for Henry, and different choices will lead up to different endings (32) of the movie.
In the film, viewers will be asked to make different choices for Henry, the main characters. The story begins with an ordinary morning. When Henry wakes up, his day will be in control of the viewer. Choices range from day chores (choosing where to go) to big decisions. Viewers are very likely to involve in the story of Henry since they are the ones who made the choices. To some extend, the viewers will consider themselves “Being Henry”. In terms of emotion involvement, the film is differentiated from other movies.
In the end, viewers’ choices will be connected the their personalized Range Rover Evoque. The movie is actually a part of Range Rover Evoque’s Pulse of the City campaign. The theme of the movie is about choices made in life. The idea behind “being Henry” is show viewers unique features of Range Rover Evoque- the perfect and personalized car. What should be noticed is that different from Range Rover’s brand tonality, the film seems to target at younger audience rather than middle-aged segment. The shift of target to younger generation is also a major point of the new Range Rover Evoque.
Here, why not try “Being Henry” yourself?