One of my must-see stores when I go to Pacific Centre is the Miss Sixty. Despite of their trendy and special design, I found their in store promotion very impressive as well. Miss Sixty targets at at constant pursuit of innovation, change, personality of the city groups of women. However, according to my observation, most of the customer attracted to Miss Sixty store are Asian girls (at least in the branch store of Pacific Centre). I seldom see any white women looking around in the store. I think the owner of the store also noticed that their major advocates are young, trendy Asian girls and most of the shop assisstant in the store are Asian girls (they don’t hire guys). The store staffs are all young and pretty and they are wearing their own brand. There were many times I decide to try on the clothes because I saw them look good on the store staffs. In addition, they are always enthusiastic about helping customers out and I think they do know fashion because they can always help you find what suits you well and give sincere feedbacks (well, always positive ). I would say their personal selling strategy is very effective. Most of my friends love Miss Sixty and we always talk about how awesome this brand is, although I haven’t heard them through any public commercials. That’s the best of personal sales: it creates good word of mouth which spread no slower than the public media while save the company plenty of money on advertising.
