Plants vs Zombies is a PC game produced by PopCap Games in 2009. It used to be my favorite game in the summer and I literally stayed at home for whole days playing that. I would say as an innovation, it is in the stage of Late Majority since it is very well-known before and kind of substituted by new games. In terms of the product life cycle, I would say it is in the Declining stage due to its declining sales volume.
Similar to Angry Birds, the producer did a great job in accelerating the rate of adoption of Plants vs Zombies when it was first issued. This game is designed for for Microsoft Windows and Mac OS X system. In terms of its compatibility, it is very compatible to the environment since it can be easily played on computers, iPhone and i-touch. Also the game is low in complexity so that it is fun for a wide range of age group. I used to play with my brother who’s 10 years younger than me and both of us found it awesome. On the other hand, it is not too simple to play because it actually demands for strategy to play that well. My friend even commented that Plants vs. Zombies must has something to do with Transportation and Logistics. In addition to the challenges, it is an endless game that you can never finish. The demo of the game is available on line and customers can download its demo and try it wherever they want. The relative advantage of the game is its creative design, I would say. The idea of Plants fighting with zombies is just funny. The plants you use to defence your yard are cute and pretty. On the other hand the zombies are kind of scary, which makes the game exciting. However I think they could have done better in terms of product diversification. Since the game is well-known, I think the cute plants could be ideal cartoon characters to be on T-shirts and some other products. They could even make a cartoon movie out of it.
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