Leslie Stowe Fine Foods is known for their specialty Raincoast Crisps crackers. In this article in the Vancouver Sun, Leslie talks about her company creating a new product, which is cookies, the market during the recession and competition.
Many things in this article struck me since we have discussed them in class. Porter’s Five Forces came to mind when the article mentioned other brands producing knock-offs of Raincoast Crisps. Some examples of Porter’s Five Forces are; there were low barriers to entry in this market for these specific crackers because there are not very many crackers very similar to Raincoast Crisps. Raincoast Crisps have a high threat of substitutes because there are many different types of crackers which could replace them. However, Raincoast Crisps has the buyer power in this situation, since firms like Costco were interested in selling this product, however Leslie Stowe declined since she believed it would not be profitable. Leslie Stowe Fine Foods has demonstrated success from using strategies that I have learned
from Comm 101.
Picture attained from;
www.lesliestowe.com