Lululemon has always been an upstanding company in my eyes (see my blog on their ethics). I believe they have a strong culture and morals, especially when it comes to the not-so-friendly business world. Recently there has been a lot of press surrounding Lululemon about their faulty products. More specifically, their famous Luon yoga pants have been recalled due to sheerness of fabric. This has resulted in the decrease in stock prices for Lululemon, along with a crazy amount of press on their hands.
There has been suspicion around Lululemon that they used this as a marketing ploy to attract more attention since it is a free way to advertise and it was not extremely scandalous by any means. Since experts believe it will not deter their target market from continuing to purchase products, it does not seem to have many serious repercussions from this mistake. Personally, I do not believe this was a marketing ploy. Releasing a statement about the issue does not necessarily mean it was to attract attention. Lululemon demonstrates a company culture in which consumers are treated as guests and their mission statement is highly regarded and implemented. I will remain a faithful Lululemon customer and this has not changed my personal opinion of the company at all. However, I am within the target market who’s feelings experts expected to remain the same about the company. So who knows if I am correct or if their marketing ploy was just successful.
