We all know Lululemon as a yoga-athletic wear company that promotes healthy living in spirit, body and mind. This is an excellent culture to be promoting, however Lululemon does more than just demonstrate ethics in their values. Their goals are to; give back to the five communities that they impact, which are the stores, regions, hometown of Vancouver, ambassadors and suppliers, ensure their factories reflect and function by the values they uphold, and to be environmentally friendly to work towards a cleaner future.
By striving to achieve these goals by organizing events such as beach clean-ups and free yoga classes to the underprivileged, donating funds to the less fortunate and third world countries, reducing their factories’ footprints and use of resources, and countless other initiatives, Lululemon has proved that they not only talk the talk, but they also walk the walk when it comes to ethics.
Being an ethical company has also become quite trendy in recent years. This gives Lululemon an advantage over companies that produce similar products such as Nike, who have been known to take part in unethical practices. When I buy a Lululemon product, I feel good about the fact that my purchase is making a difference in my community. I believe that ethics can be used as an advantage for companies and Lululemon has found a way to successfully make it a key component to their business.