{"id":14,"date":"2011-10-26T13:48:31","date_gmt":"2011-10-26T20:48:31","guid":{"rendered":"https:\/\/blogs.ubc.ca\/aradiuk\/?p=14"},"modified":"2011-11-22T00:26:57","modified_gmt":"2011-11-22T07:26:57","slug":"14","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/aradiuk\/2011\/10\/26\/14\/","title":{"rendered":"Raincoast Crisps Demonstrates Strong Business Strategies"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.ubc.ca\/aradiuk\/files\/2011\/10\/cranberry1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16\" title=\"cranberry\" src=\"https:\/\/blogs.ubc.ca\/aradiuk\/files\/2011\/10\/cranberry1.jpg\" alt=\"\" width=\"174\" height=\"224\" \/><\/a><\/p>\n<p><a href=\"www.lesliestowe.com\">Leslie Stowe Fine Foods <\/a>is known for their specialty Raincoast Crisps crackers.\u00a0 In <a href=\"http:\/\/www.vancouversun.com\/life\/Taking+bite+cookie+market\/5601781\/story.html#ixzz1bs2Ddsza\">this article in the Vancouver Sun<\/a>, Leslie talks about her company creating a new product, which is cookies, the market during the recession and competition.<\/p>\n<p>Many things in this article struck me since we have discussed them in class.\u00a0 Porter\u2019s Five Forces came to mind when the article mentioned other brands producing knock-offs of Raincoast Crisps.\u00a0 Some examples of Porter\u2019s Five Forces are; there were low barriers to entry in this market for these specific crackers because there are not very many crackers very similar to Raincoast Crisps.\u00a0 Raincoast Crisps have a high threat of substitutes because there are many different types of crackers which could replace them.\u00a0 However, Raincoast Crisps has the buyer power in this situation, since firms like Costco were interested in selling this product, however Leslie Stowe declined since she believed it would not be profitable.\u00a0 Leslie Stowe Fine Foods has demonstrated success from using strategies that I have learned<br \/>\nfrom Comm 101.<\/p>\n<p>&nbsp;<\/p>\n<p>Picture attained from;<br \/>\n<a href=\"http:\/\/www.lesliestowe.com\">www.lesliestowe.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leslie Stowe Fine Foods is known for their specialty Raincoast Crisps crackers.\u00a0 In this article in the Vancouver Sun, Leslie talks about her company creating a new product, which is cookies, the market during the recession and competition. Many things in this article struck me since we have discussed them in class.\u00a0 Porter\u2019s Five Forces [&hellip;]<\/p>\n","protected":false},"author":8737,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/users\/8737"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"predecessor-version":[{"id":20,"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/posts\/14\/revisions\/20"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/aradiuk\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}