As social responsibility started becoming a bigger issue ,companies looked for ways to become more sustainable and eco-friendly. Johnson and Johnson was one of these companies and they did so by developing the “Earthwards” program.
Johnson & Johnson’s “Earthwards” is a program designed to promote a more environmental friendly product development in the company. In 2011 Johnson and Johnson developed a set of goals to become greener and to help create a healthier future for 2015. The Earthward process is applied to most Johnson and Johnson products, the products must achieve a ten percent increase in at least three of the twelve Earthwards categories in order to gain Earthwards recognition.
The Earthwards process is a great example of how companies are using social responsibility as motivation t0 come up with new ways to develop products. Not only has Johnson & Johnson continued to make profits but it has also promoted and contributed towards a greener future. This trend towards a healthier global future is one every company should make a top priority similar to how Johnson & Johnson has.
Article Links:
http://www.jnj.com/responsibility/environment/product-stewardship/earthwards