I remember you telling me about your post so I was really keen on reading it. I think it’s crazy that Abercrombie is willing to pay Mike not to wear their brand. It’s just ridiculous. Snooki crashed a Fiat, should they pay her not to drive their cars?

I agree with the saying, there’s no such thing as bad publicity in this case. Mike wearing Abercrombie makes the brand even more known, his personality does not take away from their “image” they claim to uphold. Don’t most of their ads just have guys and their abs as the focus? Mike has got great abs; in a sense he’s the perfect model for them.

But in all seriousness, I would consider this a form of censorship. As a competitor, I would come in and offer Mike an endorsement. Customers would see this venture and start buying my brand, while Abercrombie’s profits continue to plummet. It makes Abercrombie look pretentious. If they are aiming for the elite teens, then it’s not Mike’s image destroying their image but their own marketing. I’m not elite, I wear Abercrombie. I think they just want attention on their brand by stirring in Mike.