Speed is an important factor when it comes to drive-thru services. Studies show that drive thru patrons spend around 189 seconds at a McDonald’s window while at Taco Bell, patrons can get through in 158 second and in 134 seconds at Wendy’s. In order to speed up the process, McDonald’s Corp is planning to add in a third window called the Fast Forward Drive-Thru.
The addition of the third window will allow McDonald’s to better serve their customers and speed up the waiting process. McDonald is trying this new implementation in the hopes of satisfying displeased customers who have taken their frustration out on Twitter. Many customers have complained about the slow service that they received. In order to improve the perceived slow service, the third window might just be the best solution. From a business perspective, consumers demand services that provide convenience and speed, so McDonald’s should update its strategy to reflect the growing demand by speeding up the drive-thru experience through an additional window. Not only would such move satisfy the customers, but it will also match the waiting time experienced at other fast-food chains.
Sources:
http://www.ctvnews.ca/business/mcdonald-s-adding-3rd-window-to-speed-up-drive-thru-service-1.1544016
http://www.entrepreneur.com/article/229959#