While for many companies bad publicity is the slap of the century to their names, in the music industry… business is done a little bit differently. The more your image worsens the better your sales will be! Let’s just consider our beloved good girl gone bad, Miley Cyrus. Grew under our eyes, our cute blonde pop star Hanna Montanan was recently murdered by her twin, Miley Cyrus, the twerking queen!
Watch out for my next hit!!
As a wrecking ball Miley is smashing the world press. Following her shocking and quite unexpected bending over VMA’s performance, Miley is now one of the hottest topic in the world. For instance look at her single “We Can’t Stop’. Either you call the video raunchy because of its extreme sexual attitude, or strange because of its cocaine YOLO perspective, the fact is, as soon as the single went out it hit No.2 in The Billboard Hot 100. Currently as I speak, or write, the video has 225.291.886 views on YouTube! If you don’t call that a jackpot, I don’t see what else it can be!
But, if you consider what Miley did next, I believe Las Vegas luck wasn’t in her possession yet! Time came for her to own the top prize and “Wrecking Ball” hit! Swinging on a huge ball while wearing the clothes of Adam and Eve, Miley made sure that we understood that she was on mission “push the sales boundaries”. In fact mission was accomplished, as within the 24 hours of the video release, it was viewed by 19.3 million people becoming the most viewed video on Vevo. With more than 300 000 downloads and the most sales on Itunes than Katy Perry’s single “Roar” and Eminem’s ‘Berzerk’, Miley is becoming a bad- ass of marketing!
Good girls gone baD!!
Today Miley, might have dethroned Justin Beiber from his legendary ” most hated star” title, but believe me, the girl knows what she is doing! She has succeeded in making sure that everyone talks about her, that her music is played everywhere and her tongue is seen in all the magazine covers. Hence, I promise you, her next album, to be released on the 8th October, will be sold like selling water in the middle of the Saharan desert.
As, no one drew the map to Money Island, and as French people say” “tous chemins menent a Rome”, Miley’s bad publicity is her ”chemin” to success! Today everyone might be saying that Miley became “a slut” and that she completly destroyed her good “image” to “whore brand”, but saying the truth we all can’t stop keeping with her! Hence either we like her or not, Miley responded to our feelings as “I cannot be tamed! And guess what? It’s my party I can do all that I want!”
http://www.featureworld.co.uk/blog/when-bad-publicity-is-really-good-publicity/