What do companies like Virgin America, South West and Zappos have in common? They hire for attitude and train for skills as a part of their hiring process[1].

Hiring and selecting employees seems to be a simple mantra. However, hiring the right personnel with the “attitudinal characteristic” that align with your company core values, is a true hardship.

“Attitudinal characteristic”are personal characteristics that are difficult to train employees on: such as being a people person, innovative and possessing a keen ability to learn new things.

Companies that hire attitudinal characteristics, are seeking for soft- skills. . However, one has to ultimately remember that these companies do not ignore technical skills. It’s not like Virgin America give jobs to unqualified pilots no matter how cordial they are.

The key to successful business is choosing the right personnel. If you have doubt just consider Zappos hiring process. It hires individuals who breathe happiness and think social. These individuals according to the “The Guardian” have been able to rise the company sales up to $ 1. 15 billion just last year.[2]

The secrets of choosing the right personnel are four.

1. Be precise in the expectations and abilities you are looking for within your new staff.You want a waiter, make sure you nicely note down, that you need a people-person for the job.
2. Be proactive. Don’t just wait for applications to fill your desk. “Go in the market place and make your pitch”.
3. Focus on the person behind the resume. Learn and understand your candidates personal abilities while interviewing him/her.
4. Observe your employees when they know you are not around. You may get really a surprised but it will help you to learn who they truly are and who should you keep.

Hiring for attitude is about building and strengthening a company brand and prosperity. Unique skills gives unique results. Don’t just hire the GPA, hire the attitude that will make a difference!