Apple have always set themselves apart from their competitors and have always stood out in the exponentially increasing tech market because of their innovative abilities. As always Apple has outdone themselves again by announcing two different IPhone concepts at the same time.
The 5C has been introduced to customers as a more affordable option and starts from $599 while the 5S starts at $719. Even though the 5S has way more internal advantages, the 5C’s cheaper and more colourful options appeal to more buyers.

Blackberry is regarded as a financial basket case now days due to its lack of innovation and inability to compete in today’s digital economy. However Fairfax Holdings Limited is willing to bale Blackberry out in a $4.7 million deal. Apple made nearly double in its opening week for its new iPhones. Once a powerhouse in the tech market, Blackberry is barely making ends meet. Apple is generating more revenue in one weekend than what all of blackberry will sell for.

Sources:
http://allthingsd.com/20131007/these-iphone-5c-price-cuts-are-coming-dangerously-close-to-a-trend/
http://www.businessinsider.com/apple-iphone-revenue-versus-blackberry-sale-price-2013-9
http://www.macrumors.com/2013/10/07/iphone-5s-tops-sales-charts-at-major-u-s-carriers-as-iphone-5c-and-galaxy-s4-battle-for-second/
http://www.forbes.com/sites/adamthierer/2012/04/01/bye-bye-blackberry-how-long-will-apple-last/