Hi Commerce 296, Section 104,

My name is Arman Panjwani and I am second year transfer student from the University of Western Ontario. Although this course is mandatory, I find some aspects of marketing very interesting and am excited to be enrolled in this class.

I don’t have much direct marketing experience; however, I am a Pro-shop Attendant at Westwood Plateau Golf and Country Club. Some of my job requirements are to successfully endorse promotions as well as to try sell various goods to customers.

Although there are many effective advertisements, some that I find particular interesting are those between Audi and BMW. In the numerous advertisements, the two companies are constantly competing and trying to get one up on the other. See links below for clips.

https://www.youtube.com/watch?v=_f85Pf0gU14. This video shows each of the company’s billboard advertisements in Santa Monica. As you can see, BMW did an excellent job of responding to Audi’s initial billboard.

https://www.youtube.com/watch?v=MHN3HnYWBfI. This video is a clip on European television. Once again, Audi attempts to illustrate that its product is superior to BMW’s.

I would like to consider myself to be interesting. Some hobbies I enjoy are playing hockey and golf. Not only do I play these sports for leisure, but I also participate in various tournaments throughout the respective seasons. One of the reasons I like sports is that I find it a great way to stay active and meet new people. Furthermore, I enjoy investing and trading in the stock market.

I hope you have learned a little about myself as well as some of my interests. I look forward to getting to know all of you throughout the semester.