Now more than ever, Ontario streets and highways are being bombarded with questionable tow-truck operators that capitalize on the misfortune of others. The ‘highway pirate’ has become a serious problem in the country’s headquarter province, corrupting an enterprise that costs Ontario commuters two billion dollars a year. Lax regulations in the province allow crooked tow-truck …
BP’s ongoing federal courtcase for the catastrophic events of Deepwater Horizon’s 87 day long spill could cost the oil behemoth more than (USD) $18 billlion in fines. To put that number into perspective, British Petroleum could put over thirty (USD) $560 million Deepwater Horizon’s into production for that amount of cash. Not only could BP …
This post is in response to Tim Burke’s blog: Tim gives a good analysis of what it takes to become a worldwide celebrity these days. He talks to the methods of Miley Cyrus and Justin Bieber, both of whom “have marketed themselves, maybe not in the most positive way, but have done so and now …
“Stay classy, Vancouver.” As Josh (or should I say, Ron Burgundy) signed out with his final line of shooting our marketing mix video, we realized that there were a few things we had wished we had done better. Right off the bat, we realized that the advertised “HD Recording” was not what we thought it …
This post is in response to AdFreak’s blog: Super Bowl commercials are now costing advertisers over $100,000/sec. The crazy thing is, the pricetag is justified. The Super Bowl attracts over 110 million views whom, not surprisingly – due to their high quality – stick around for the commercials. According to AdFreak, “in last year’s broadcast, …
T-Mobile’s most recent advertising campaign, Uncarrier, is raising some eyebrows. The company’s recent campaign makes a number of bold statements, calling out industry competitor AT&T claiming it has “faster 4G service” and the “most advanced technology”. Acting as an industry watchdog, the National Advertising Division has scolded the company and suggests it refrains from using such terms. …
In late October, 19 Maori MBA students from Waikato-Tainui College came to the Sauder School of Business for a 10 day tour program. Working with Sauder’s Ch’nook Indigenous Business Education program, the students attended classes and worked on case competitions. The student responses posted on the Sauder Website were of nothing but positive learning experiences. In fact, the …
Walmart, Costco and Best Buy, along with other retailers are taking Quebec to court after the province’s “language watchdog” l’Office québécois de la langue française insisted they include French on their signs according to The Globe and Mail. Apparently the language laws of Quebec have not officially changed to give the OQLF the right to do so, …
Countless Facebook posts and a pair of sore thumbs later, and it’s sold – your Translink U-Pass. Congratulations, You managed to make a negative profit. This News 1130 article tells the story of a former UBC student who decided to take the black market sale of U-Passes to a whole new level. Betty Wong was …
This post is in response to Tomas Chamorro-Premuzic’s HBR blog: This blog post initially intrigued me with its unique position on charisma. In today’s society, charisma is viewed as a positive characteristic of a leader; this post stands for everything undesirable about it. It talks to how charisma is valued far too much in politics and …