Recently, both Walmart and PepsiCo have decided to take up comparative advertising campaigns. The two companies both directly name their main competitors in Sobeys and Coca-Cola respectively in these two comparisons. Walmart compares itself to Sobeys by showing the savings one hypothetical customer made over another when comparing receipts after a grocery run. PepsiCo on the …
As of earlier today, Facebook has confirmed that the site has hit the milestone of 1,000,000,000 active users. With this accomplishment, Facebook released its first television commercial. The 90 second spot will be broadcast “in 13 markets: the U.S., U.K., France, Germany, Italy, Spain, Mexico, Brazil, India, Philippines, Indonesia, Japan and Russia” according to adage.com. …
This 2005 report highlights The Coca-Cola Company‘s alleged involvement in the repression of unions and specifically the murder of union leaders working at several of their bottling plants across Colombia. Coca-Cola denies these allegations however, multiple first-hand recounts make it tough to dismiss these accusations. Coca-Cola is feeling immense pressures from the public to administer …