T-Mobile’s most recent advertising campaign, Uncarrier, is raising some eyebrows.
The company’s recent campaign makes a number of bold statements, calling out industry competitor AT&T claiming it has “faster 4G service” and the “most advanced technology”. Acting as an industry watchdog, the National Advertising Division has scolded the company and suggests it refrains from using such terms.
This brings up the interesting topic of false advertising and the ethical debate that come with it. From Hyundai to Olay, countless other household brands have taken the low road, choosing profits over the truth. In today’s world where brands are under a microscope, deceptive advertising almost always leads to loss in consumer trust and heavy lawsuits. Many big brands have faced serious reprimanding and controversy for this crime.
False advertising takes a great deal of credibility away from a company and sets many brands back in their hunt for loyalty in their customers.