This post is in response to AdFreak’s blog:
Super Bowl commercials are now costing advertisers over $100,000/sec. The crazy thing is, the pricetag is justified.
The Super Bowl attracts over 110 million views whom, not surprisingly – due to their high quality – stick around for the commercials. According to AdFreak, “in last year’s broadcast, the retention rate was 99.3 percent, meaning that only seven of every 1,000 viewers tuned out during ad pods.”
The data makes me think this is the direction TV advertising is headed, as it is only a matter of time before Netflix and OnDemand takeover ‘non-live’ broadcastings. In the long run, live sports and news broadcasts are the only two television broadcasting services that are viably sustainable through commercials. This is because of a rise in alternatives to regular broadcasts. As it stands however, these two streams of media still hold value in the consumer’s eye.
Sports and news will soon reign lone king and queen to the deserted land of “Live Television”.