BP’s ongoing federal courtcase for the catastrophic events of Deepwater Horizon’s 87 day long spill could cost the oil behemoth more than (USD) $18 billlion in fines. To put that number into perspective, British Petroleum could put over thirty (USD) $560 million Deepwater Horizon’s into production for that amount of cash. Not only could BP …
This post is in response to Tim Burke’s blog: Tim gives a good analysis of what it takes to become a worldwide celebrity these days. He talks to the methods of Miley Cyrus and Justin Bieber, both of whom “have marketed themselves, maybe not in the most positive way, but have done so and now …
“Stay classy, Vancouver.” As Josh (or should I say, Ron Burgundy) signed out with his final line of shooting our marketing mix video, we realized that there were a few things we had wished we had done better. Right off the bat, we realized that the advertised “HD Recording” was not what we thought it …
This post is in response to AdFreak’s blog: Super Bowl commercials are now costing advertisers over $100,000/sec. The crazy thing is, the pricetag is justified. The Super Bowl attracts over 110 million views whom, not surprisingly – due to their high quality – stick around for the commercials. According to AdFreak, “in last year’s broadcast, …
Recently, both Walmart and PepsiCo have decided to take up comparative advertising campaigns. The two companies both directly name their main competitors in Sobeys and Coca-Cola respectively in these two comparisons. Walmart compares itself to Sobeys by showing the savings one hypothetical customer made over another when comparing receipts after a grocery run. PepsiCo on the …
As of earlier today, Facebook has confirmed that the site has hit the milestone of 1,000,000,000 active users. With this accomplishment, Facebook released its first television commercial. The 90 second spot will be broadcast “in 13 markets: the U.S., U.K., France, Germany, Italy, Spain, Mexico, Brazil, India, Philippines, Indonesia, Japan and Russia” according to adage.com. …