![\"\"](\"https:\/\/blogs.ubc.ca\/armrugby\/files\/2011\/10\/King-George-V1.jpg\" "\\"King")
<\/a>Johnnie Walker's King George V<\/p><\/div>\n
Johnnie Walker did have a bit of a history in Africa before their recent push, due to engineers bringing it up the Congo river, but nothing like they are attempting to establish. For those who are not big scotch drinkers,\u00a0Johnnie Walker has a scale starting at red, and going through to blue, leaving King George V at the top, and for a pricey sum of $500 a bottle. This scale, in itself, is great marketing. People are inclined to spend the higher price for a bottle to show examples of their wealth. This is true of the ruling class, as well as the criminal class, who buy the most expensive bottle to show their superiority over other criminal outfits. With that though, the less fortunate still desire what the rich have, so\u00a0Johnnie Walker has provided its red label at a price of $11, thus enabling the low class to buy it as well. Overall,\u00a0Johnnie Walker should be set to take a large market share away from standard alcohols by distinguishing their product as being better, both in a drinking sense, as well as a powerful status symbol.<\/p>\n
Source: The Economist:\u00a0http:\/\/www.economist.com\/node\/21531026<\/p>\n
Image: http:\/\/www.luxist.com\/2007\/03\/31\/johnnie-walker-king-george-v-blue-label-whisky\/<\/p>\n","protected":false},"excerpt":{"rendered":"
All societies have status symbols. Many symbols have historical, or traditional roots, yet for others, it’s luck and good advertising that proves to separate them from the rest.\u00a0Johnnie Walker scotch whiskey is looking at Africa as its place to differentiate … Continue reading