I did some research about how the marketing department is viewed in corporations and found out some interesting facts and notions. It seems as marketing has been undervalued by the other departments. Maybe the other departments were not well trained to identify value (ha ha). According to my research, marketing has been undervalued within organizations in the past. When cutbacks are required in order to sustain a business during a downturn, the marketing department was usually the primary target for cuts in the past. Marketing was often seen as being an auxiliary force in a business. It is not directly involved in producing the good/service or providing it. It is more about finding out what customers want, communicating the benefits, and portraying the product in certain ways all with the goal of increasing sales and customer satisfaction. During an economic downturn, firms tend to compete more fiercely for a diminishing market demand. Cutting the marketing budget during a time of increased competition doesn’t sound like the best idea.