GREENSTAR- TOUCH CONDOMS

In a country where a  weak  family planning structure led to over population, gave birth to Greenstar social marketing Pakistan in 1985. A non-profit and non-government organization that aimed to improve quality of life within the lower income earners. In 2005 Greenstar launched a condom program to help control this ever rising population. There was massive advertising done all over the country and to the extent that a song was even recorded for a product known as ‘Touch Condoms’. A link has been attached: https://www.youtube.com/watch?v=vB6z6WqayZ0.

Greenstar maybe an NGO (non-government organization), to me it is still a business. As they still aim to look for great sponsor deals and have an annual budget of 1.3 billion. An ethical issue I found in this business was the unethical practice relating to the market. A pack of three touch condoms included with tax, as set by Greenstar would cost a Pakistani citizen 35 rupees (37 Canadian cents). The purpose of this low price was to encourage lower income earners to practice safe sex and keep a steady population but in many markets these same condoms were being sold at 100 rupees (1.04 dollars) hence discouraging many from buying the product.

Do these markets have the right to increase prices for a product that is actually going to help the society?

Is it really all about making profit for these markets?

What can be done to stop these markets from using price discrimination?