Nike, a major sports wear brand aired this advertisement to tell us to “find your greatness”; http://nikeinc.com/news/nike-launches-find-your-greatness-campaign-celebrating-inspiration-for-the-everyday-athlete . A link to the video; https://www.youtube.com/watch?v=2JnYcuRW_qo

We are all capable of finding greatness no matter what challenge we are put under. The advertisement shows how Nike is helping this boy to show him how greatness is not beyond his reach. This advertisement is truly inspirational. An interview of the boy can also be seen here: https://www.youtube.com/watch?v=hfoYIiPhtbg&feature=youtu.be

This commercial stands out as it is different and is not a typical Nike advertisement. Nike stresses how the brand is here to serve everyone and to show the people that Nike is here to make a difference.

This campaign will benefit Nike in the long run, as it will boost up sales and will definitely make its rivals feel threatened as a new market has been tapped.

What do you think about this campaign Nike has launched?

Do you think this advertisement has inspired you?