In 5 years the Iphone by apple has dominated the smart phone market. Now since the Iphone 5 is released the price of the Iphone 4 will decrease relatively. The biggest competition the Iphone 5 faces today is probably the Samsung GlaxcyS3 which cheaper hence having a lower opportunity cost. Some feel that the iphone 5 is not a revolutionary product but just a slimmer, longer and faster version of the Iphone 4 but with the service apple has provided over the years this not affect sales in general.

Apple possesses the finance and the resources to advertise the Iphone 5 extensively, trying to attract new customers.  Those who are loyal to Apple will definitely buy the iphone 5 as soon as they possibly can. The question though arises whether the Iphone 5 is actually worth it? Here is a link to full Iphone 5 commercial; https://www.youtube.com/watch?v=JhPhUBjNRzw

Why would Apple choose to make it slimmer and longer when they could’ve created something revolutionary involving  maybe 3D graphics.

Would you buy the Iphone 5 or the Samsung Galaxy S3? Here is the Samsung Galaxy commercial; https://www.youtube.com/watch?v=nf5-Prx19ZM

Does Apple need another Steve Jobs?