In 2011, Kraft Foods introduced Mio, A liquid enhancer which contains no artificial coloring or preservatives. MiO makes water into a custom sweet drink that everyone can enjoy. It’s a calorie free enhancer that is 600 times sweeter than sugar and contains no caffeine (i). Why would someone want to buy MiO when they can have Coke or Pepsi? The point of parity we notice is that MiO, Coke and Pepsi are all beverages and the bottles are recyclable but the point of difference that MiO has is that is not as harmful compared to Coke and Pepsi, contains no caffeine and contains vitamin B in certain flavors .
MiO has gone to the extent that after consulting from your doctors, it can consumed by diabetic patients . An advertisement presented recently shows how MiO “changes everything”. https://www.youtube.com/watch?v=tXG0PACMUOo
MiO even has its own website which it helps in market the product and gives an insight on the product itself; http://www.kraftbrands.com/mio/about_mio.html
“i.” About MiO March 2011. http://www.kraftbrands.com/mio/.