McDonalds’ subtle lure

 

Based on the article “McDonalds’ Faces Possible Lawsuit Over Fast-Food Marketing to Kids”, i could clearly see how McDonalds’ marketing team has abused their power and produced a rather unethical way to market their fast-food to the younger generation. It is mentioned in the article that about one fifth of children in the United States are facing obesity and with that a higher percentage of diabetes and other diseases related with obesity has increased in that country among the younger generation.

Prior to this addition, the scrumptious, mouth watering adds were more than enough to attract the children attention; meanwhile, the affordable and convenient method of feeding their kids attracted their parents. With the current Happy Meal plan that consist a toy from popular cartoons and animations, it is a fool’s proof method to attract children into buying them. However, adding a toy as a mean of gaining popularity from kids is deemed to be a unethical method of marketing in both CSPI and my view. CSPI believes that McDonalds’ new form of marketing their Happy Meal is a form of embedding into the minds of children into buying the meal unethical and should be stopped. Questions arises on which part of the Happy Meal’s marketing is unethical, is it the product, the way the market it, the price? I would argue that all of it does and believe that it should be banned for children to be eating fast food. In the end CSPI has threatened McDonalds that it should be taken off their menu within 30 days. 3 years have gone by and we still see the Happy Meal in the menu, it seems that either McDonalds has managed to negotiate a dealing with CSPI or their kids have managed to convince them that Happy Meal is good for them.