In Kent, Washington, a Tesla Motors Model S electric vehicle ran into some debris, causing  the front of the lithium-ion battery powered car to catch fire.

“The Model S has received high safety ratings in government crash tests, and independent automotive publications have praised the car for its performance and safety features.”

Investors acted promptly as the company’s shares decreased by 6.2% immediately following the viral video of the burning video, which received 2 million views in two days.

The electrical vehicle has had much success where “everything was going their way,” said Karl Brauer, an analyst with the auto-research firm Kelley Blue Book. Since the beginning of the year, Tesla experienced a 400% increase in the price of their stock. The market is impacted significantly from events such as these, but is a 6.2% decrease a serious loss?

The company is deciding whether or not to make changes to the car to prevent further damage. However, the dangers of electrical powered vehicles are becoming more prevalent. Will Tesla Motors protect their brand? Or will consumers lose faith in Tesla Motors and abandon the electrical vehicle market altogether.

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