With the holiday season around the corner, retail stores prepare for the big rush. However, Abercrombie & Fitch may not be seeing as many customers in their perfume scented stores this year. Abercrombie & Fitch Co. reported another double-digit drop in quarterly same-store sales.

Since the retail company was established, it was known for its preppy style and super skinny jeans. However, Chief Executive Mike Jeffries has put the company in a bad light with his recent statement that the company’s tiny clothes were only made for “cool and popular” kids, resulting plummeting sales.

Abercrombie plans to finally carry sizes above large by spring. While it will be hard to recover from the bad reputation it currently has, this is a smart move in the long-run. It is important for Abercrombie to protect its brand by showing that everyone can wear their clothes. The exclusivity that this company was going for is a thing of the past. There are many alternative retail stores that teens can shop at such as American Eagle, H&M, and Forever 21, which, all carry diverse sizes. Expanding their customer segments will increase sales and it is probable that the company will come out on top once again.

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