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With the holiday season around the corner, retail stores prepare for the big rush. However, Abercrombie & Fitch may not be seeing as many customers in their perfume scented stores this year. Abercrombie & Fitch Co. reported another double-digit drop in quarterly same-store sales.<\/p>\n
Since the retail company was established, it was known for its preppy style and super skinny jeans. However, Chief Executive Mike Jeffries has put the company in a bad light with his recent statement that the company’s tiny clothes were only made for “cool and popular” kids, resulting plummeting sales.<\/p>\n
Abercrombie plans to finally carry sizes<\/strong> above large <\/strong>by spring. While it will be hard to recover from the bad reputation it currently has, this is a smart move in the long-run. It is important for Abercrombie to protect its brand by showing that everyone can wear their clothes. The exclusivity that this company was going for is a thing of the past. There are many alternative retail stores that teens can shop at such as American Eagle, H&M, and Forever 21, which, all carry diverse sizes. Expanding their customer segments will increase sales and it is probable that the company will come out on top once again.<\/p>\n News from here<\/a><\/p>\n Picture from here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" With the holiday season around the corner, retail stores prepare for the big rush. However, Abercrombie & Fitch may not be seeing as many customers in their perfume scented stores this year. Abercrombie & Fitch Co. reported another double-digit drop in quarterly same-store sales. Since the retail company was established, it was known for its … Continue reading