Nissan is a well respected Car company across many countries. I find that Nissans Advertisements are similar to others but have something particular to them that sets them apart. For other car companies such as BMW or Porsche the class of their companies are very different compared to Nissan. Therefore the type of commercials that they produce do not play up the utilities and capability for carrying items that a family may use, they play up the class, prestige, speed and beauty of the cars. However for Nissan they use concepts that play on the utility of trunk space or having some quality family time. In the Nissan Rogue commercial the lady is loading the trunk with an array of items for her family and then it cuts to a picture of her laughing with a drink in her hand. This is a good marketing technique for the modern family or even for a young couple who lead active life styles. Although the Nissan Rogue is in no way similar in class to the Porsche Cayenne the cars are ultimately the same. Both are modern SUV’s that can be used to carry many different things as both have a similar amount of trunk space and seat space. However the Porsche Cayenne commercial displays class and prestige of Porsche not the utility factor of an SUV. It displays a middle age man who is driving the car at night, simply showing of the status, speed and beauty of the Porsche not the actual utility of it. Therefore, it is easy to see how Brand and Commercials can display essentially the same car but in very different ways. The cars even look very similar minus the logo of Porsche or Nissan. I also would like to point out in BOTH commercials that the emotions that the actors display are both joy, contentment, happiness, and other similar feelings. Therefore promoting the idea that “If you purchase this vehicle you will feel this way” However this is a similar tactic used in many different car commercials although none the less effective on the human Psyche. If you look at the two commercials differently Porsche plays up the idea that “If you purchase this vehicle you will look, feel, and be similar to this happy man. Do you want to be like him?” and for Nissan they play up the idea that “Oh these people are having fun with family in friends because of all the space and luxury of this affordable young family car. Do you want to take more trips in a car like this one?” So they both make the consumer feel something different but in the same fashion about similar products. However, my major point and opinion is why would you bother buying the Porsche Cayenne if you’re not going to use it for actual SUV purposes such has holding a range of different items or you have a family of younger children? Why would you pay over $20,000 more for a car that I would use less of. It doesn’t make sense because you are basically paying for a Brand, which I’m sure many people are willing to do.
— Ash
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