Posted by: | 19th Oct, 2010

The Blackberry Decision = Consumer Decision

Over the past month leading up to my birthday I have spent probably over 10 hours weighing my choice of a new phone. The Blackberry or the iPhone. My hard work in weighing the costs and benefits started when I became unhappy with my current phone the LG Neon

I absolutely hate this phone, it is glitchy, slow, drops calls, turns off randomly, all in all it was a very very long year to spend with this phone. Luckily I wasn’t on a contract so switching phones wasn’t a problem. The problem was however the CHOICE.
I began to weigh which one a liked more, iphone had won this, its form, reliability (warrenty), apps, capabilities, and over ll sexiness beat out the Blackberry for me. However the fact the the iphone 4 is back ordered till January then and is not as affordable and I pretty much didn’t want to buy the 3Gs if I could get the iPhone 4. But what I really needed to consider and figure out is what am I actually going to use this phone for? the main aspects were email, browsers, planner, and couple other cool things for on the go and my busy life. So I made my choice between the two: BLACKBERRY.

Which one though? I was intent on getting the Bold at first because I thought it was the best. But I figured my best bet would be to compare on the Rogers Website the Specifications of each phone. I found that the Blackberry Bold was actually the worst of the 3. So my choices narrowed between the Torch and the Curve 9300. Both very similar, their specifications were almost identical. But in the end I figured hey if I’m going on the 3 term plan I might as well get a hella good phone for that time. I also talked to so many different people and got opinions from iphone users and blackberry users and many people said that if they hadn’t got the Curve when it got out they would have gone for the Tourch.
However, my main point of this blog is that half way through my intense search for the right phone I went through and ENTIRE customer decision process. I went through the entire diagram from start to finish. (well almost finished) I just gotta get it this weekend.
So Ill keep you posted with the review of my final choice of the Blackberry Torch.

–Ash


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