Month: November 2010

I can’t believe it. Last night when I was watching TV (for the first time in a while) I could not believe how many toy commercials there were. Also not only the amount of commercials confounded me but the range as well. There was everything from little tiny tot commercials about “Leap Frog Reading” to this really cool looking glow in the dark crayola commercial. I laughed at my self after I saw that one because I actually wanted the toy after I saw the commercial… before I started to Market Analyze it… I also noticed the difference between regular commercials and those for toys. Although it could be said many commercials are similar in the sense that they want you to feel some kind of emotion or make some kind of connection to the product, most likely doing so by making the people in the commercial project the kind of response they want the consumer to have. I found that there was a significant difference between the toy commercials for children in which everyone was extremely happy, like Prozac happy and in the other “regular” commercials the actors were happy but not that excited-pee-in-your-pants-you-are-shaking-because-this-toy-is-so-amazing-happy.

Like this excited child

Moreover, I found that the colours and themes used in the Christmas toy commercials  were far more interesting, exciting, and encapsulating than those of the “regular” commercials. So all in all I have have watched my Christmas commercials for the season and probably wont watch any more TV until the unbearable excitement of Christmas is over. And hoping that the my friends and family wont do this when I buy them the Glow in the Dark Amazing Crayola Crayons I buy them this year…

— Ash 🙂

Hello,

Although I am not doing Axe as but company/product of choice for the group assignments. I was still interested in the campaign and positioning that it uses. I have stumbled upon a Blog http://axeads.blogspot.com/ that pertains only to Axe ads, commercials, concerts (apparently) and etc. I was intrigued when I saw on Graeme Lee’s Blog that he has posted about an Ad by Axe called “Clean your Balls” It was supposed to be a huge joke introducing the Axe Detailer and basically made fun of the paradigm “Clean your Balls”. I found it absolutely hilarious. However, I also became more interested in the product as it is also used by my boyfriend. Upon reading this blog I found out more about the positioning and target markets of the Product. I also found that the particular way that they position themselves is not only different from other Body Fragrance, washes, soaps, etc out there. But that it has stuck to its particular mode with vigor.  I find that the positioning of “women will want you if you use this product” both light hearted and extremely interesting. Because essentially they are lying but also everyone know it but still buys it and thinks in the back of their mind: “Women will want me if I smell like this product” Its very interesting how they are positioning for something outlandish of which everyone is aware and yet at the same time they are able to lure consumers in with this very lie.

What I also found interesting is how broad their product has spread across different faces while keeping the same product. They have expanded into the Axe “Detailer”, Axe Concerts, and Axe: Woman’s Day. They are all ridiculous but I can’t help but smile every time I see, hear or read an Axe Ad. I find it absolutely hilarious.

So all in all I wanted to point out that when you have a product that has a very good position in a market it is still better if you can expand and move into other areas, faces, parts, concepts, etc of your market that were not possible without a well established foundation such as the one that Axe has created for itself.

– Ash 😉

I was hoping that I would be able to blog about my Blackberry today but I don’t have enough time on this busy Sunday. However, I just like to mention that the other day when I happened to be sitting in from of my computer I realized how much I hate “pop ups” as Sunny Pao wrote about how she dislikes pop ups and finds them a nuisance. I also feel the same way I also find them at the same time very effective and ineffective. In general when there is some kind of pop up I tend to hate whatever the pop up is about if its for shaving cream or some kind of dating site thing. I generally close it without looking at it or curse under my breath due to its annoyance. In this way I find them very very ineffective because in general they just make you mad and you close them with out a second glance. However, there is also another side to it as well. I find that on Facebook on the right hand side of your home screen or profile page there are little adds on the side that sometimes can actually pertain to you and what you say, “like”, or have an interest in on Facebook. This is actually far more effective I find because this way its actually an advertisement that you have a better chance at looking at. A great example is that I have an interest in Lord of the Rings and on that little side space there always seems to be adds pertaining to Lord of the Rings I’ve actually clicked on a few of them which lead me to sites and fan forums. This I find is far better and more effective marketing that a extremely unwanted pop up for something I don’t desire to look at.

Ash 😉

Hello all!

I realized this morning after I had, had a shower that advertising is very very beneficial to a company when it is through word of mouth. During our first couple of marketing classes (I don’t remember which one ) we were asked how many brands to we use before we come to Marketing Class. My friend sitting beside me when we were asked kept saying how much she loves her dove body wash. It made me think well if she loves it so much they maybe I might really like it as well. So within a couple of weeks my parents decided to go to the states for a mini vacation and were planning on going to the Costco there I figure hey if there’s any where that’s going to have a huge bottle of dove body wash then it will be Costco so I placed my order and have been using it for the past 3 weeks. And this morning when I woke up I was so excited to shower because I would get to use my soft creamy dove body wash. This got me thinking how amazing it was that in a short period of time and because of an advocate of dove products I then became myself an advocate for the product.

Positive Word of Mouth — Powerful Stuff

When walking to school the other day after I got off the long bus ride from Richmond I realized I’m a pretty loyal Consumer of Starbucks. Not only did I work for Starbucks for almost two years I pretty much consume Starbucks on a Daily basis. And I pay full price for it ever since I quit. When I wake up in the morning the only thing I really think of besides what to wear and how warm my bed was is “I need Coffee” and where do I usually get cofffe? Starbucks. Therefore I have finally realized that I am what starbucks would call an Advocate a loyal consumer of their product. I just wish that they would give us some compensation for being such avid consumers 😉