I can’t believe it. Last night when I was watching TV (for the first time in a while) I could not believe how many toy commercials there were. Also not only the amount of commercials confounded me but the range as well. There was everything from little tiny tot commercials about “Leap Frog Reading” to this really cool looking glow in the dark crayola commercial. I laughed at my self after I saw that one because I actually wanted the toy after I saw the commercial… before I started to Market Analyze it… I also noticed the difference between regular commercials and those for toys. Although it could be said many commercials are similar in the sense that they want you to feel some kind of emotion or make some kind of connection to the product, most likely doing so by making the people in the commercial project the kind of response they want the consumer to have. I found that there was a significant difference between the toy commercials for children in which everyone was extremely happy, like Prozac happy and in the other “regular” commercials the actors were happy but not that excited-pee-in-your-pants-you-are-shaking-because-this-toy-is-so-amazing-happy.
Like this excited child
Moreover, I found that the colours and themes used in the Christmas toy commercials were far more interesting, exciting, and encapsulating than those of the “regular” commercials. So all in all I have have watched my Christmas commercials for the season and probably wont watch any more TV until the unbearable excitement of Christmas is over. And hoping that the my friends and family wont do this when I buy them the Glow in the Dark Amazing Crayola Crayons I buy them this year…
— Ash 🙂
Categories: