Innovate with Technology

Technology’s influence is huge in our daily lives, to the point where we depend on it. As Erik Brynjolfsson says in the TED Talk video “The key to growth? Race with the machines”, the future is working together with technology, not racing against it. In Daniel Duncombe’s post Amazon is an example of that concept; they are entering a different market with the help of technology.

I agree with his point that online shopping is growing rapidly and businesses must react to this change in order to keep operating. However, it may be that the e-commerce market is less saturated than physical retail stores, but the online network is so full of different information and services that it is difficult to expand in that market, including tough competition against companies such as Dell and many large clothing stores. Therefore, it is easier said than done and will require careful management of marketing and operations to enter this market. However, it does not mean to ignore this appealing opportunity either, as businesses can still work with technology to innovate and create new products and services more efficiently, and to share insight with customers to build better consumer relationships.