Girls’ generation’s accomplishment and achievement are closely related to social media’s development, they had well used the promotion of media to gain reputation not only in Korea but more importantly internationally.
Jung is focusing on media studies, it emphasizes on the underlying reason of having the opportunity to communicate and marketing K-pop culture internationally is due to the presence of new media technology (Jung 2015:76). Girls’ generation had an outstanding performance on connecting and reaching out to international fans. They had offered diversity and all-embracing concepts and elements in different forms such as songs, dances, and music videos. In their music videos, “I got a boy” displays a hip-hop style, “Party” shows a sweet holiday style; “Genie” with a mature image wearing a uniform and “Lion Heart” was emphasizing on retro style. They had so many views on YouTube, which is a powerful type of social media platforms, and they are very active in different platforms such as Twitter, Facebook, and Instagram. They had well-used style conversion and fascinating content to show their charm and charisma through media. On the other side, they are appearing not only in the music field but also TV dramas, advertisements, films, music, and fashion fields. They are building their power and influence from the expansion of fans, for instance, there are cover videos of their dances on YouTube, and they are also impacting the fashion trends and cosmetic consumption.
In summary, K-pop is able to share and attract people by making improvement and advancing their technology to provide a better media space and platform. Using this low costing method, Girls Generation had expanded their influence with high returning effect.
Bibliography
Jung, Eun-Young. “New Wave Formations: K-Pop Idols, Social Media, and the Remaking of the Korean Wave”. In Hallyu 2.0: The Korean Wave in the Age of Social Media, edited by Lee, Sangjoon, Nornes, Abé Markus. 73-89. Michigan: University of Michigan Press, 2015.