Based on the question, our group will give some ideas about how Korean idols balance the nationalistic while still appealing to international audiences who do not care about nationalistic elements. As we know, Korean people are patriotic. They expect their country has stable development while still remember the Korean history. So we can see some Korean dramas, Korean movies, even Korean music, the Korean idols’ performance still keep Korean traditional, the old style. It is also to remind young people how Korea getting stronger. However, if Korean idols want to maintain Korean nationalistic and bring them to other countries, they need to change strategy. The reason is most international audiences especially young audiences; they are not interested in nationalistic. They desire popular.
To give a specific analysis, we would like to talk about Korean music. Some traditional music is melodic and memorable. Even though those classic music given Korean audiences strong emotionality, let them go though back. They do not catch international audiences’ attention. Most international audiences they do not know about Korean culture, and even they do not feel interested. If the music has much nationalistic components will let them feel boring and sleepy. And most young people like to aspire popular music, and the most famous idol in right now. So I think if the Korean idols want to balance this problem and expanse their music companies to international. They need to change their music’s style.
For example, nationalistic music is peaceful and we think is the main reason why international audience do not like it. It is so boring. To be an international audience, I would like to listen the Korean music is let me feel relax. Nationalistic music let me feel sleepy. So I think if Korean idols expect to let international audiences accept Korean culture positivity, they can make some hip-hop music. Back to today, hip-hop is the most popular music in the world even in Korean. For instance, there has a website called Medium and it tells about Korean hip-hop as: “As I see it, hip-hop is a culture, something larger than a genre of music. It encompasses many things, fragments of life at the time of its creation, into an art form which anyone of any race, ethnicity, skin color, or origin can enjoy.” (Medium 2017). Hip-pop music is an idol’s passion and it is a culture’s spirit as well. The hip-pop music itself is vive and noisy, it is a good way to let young people to freed their pressure. And it is also a good way the Korean idols let nationalistic elements in hip-pop, it likes to change another style to tell international audiences the Korean culture without boring. It is a good idea to attract international audiences listen Korean culture and an awesome strategy for Korean idols appeal their country’s nationalistic.
Citation:
. “A Look Into Korean Hip-Hop Culture – – Medium.” Medium. August 08, 2017.
Accessed September 26, 2018. https://medium.com/@93/a-look-into-korean-
hip-hop-culture-16850a441019.