2) Consider the role of television (as compared to other media devices) in your daily consumption and perception of popular culture, in comparison to that of the presence of television and its implications on the direction of contemporary popular culture in South Korea as suggested by Kim Suk-young in chapter 2
Television plays a significant role in consumption and perception of contemporary popular culture in South Korea, contrasting to western societies consumption of television. Daily consumption of television in my daily life is rare, and perception of popular culture is presented through mediums like smartphones, and laptops. I would argue that most of western culture has turned away from television in favour of other social media devices. Since devices like smartphones are so easily accessible, it provides a quick briefing of pop culture at the click of a button. Although, Korea also has this alternative, television is shown to be a greater medium in directing idol performers and K-pop domestically. In Korea, television still plays a prominent role in Korea’s pop culture. For instance, television is strongly regarded upon for its simplicity and larger screens, allowing for communal viewing. Kim states “command over large screens still distinguish it from more mobile media platforms”(Kim, p.1137), implying televisions distinct difference that propels it over other media devices for TV music shows in Korea. still have a distinct difference t Furthermore, television can display assets like live broadcasting and live voting to its greatest impact, and thus, outmatch other social media devices in Korean Pop culture.
In South Korean pop culture, television is used as a mass distributor of K-pop through live TV music shows. Unlike western television, Korean media utilizes television to distribute their pop culture domestically, engaging fans through live voting and live broadcasting. Western media has cast television shows to the wayside, prominently because of the powerful influence social media devices uphold. For instance, popular western music shows like, America’s top 10 and Fuse’s Top 20 Countdown, as Kim states ‘migrated to cyberspace”(Kim, p.1209). However, shows like Gayo’s Top 10 continue to strive in present day despite its counterparts in western media.Thus the Korean music industry strongly regards television as a powerful medium for distributing their star/idol system. Additionally, Korean Music Shows easily amuse people of all generations through its wide range of performers and music.
A major component of the success of K-pop TV shows are made through its partnership between TV stations and entertainment companies. Kim reveals “Specialists in the field of K-pop tend to agree that the transition was made in part through a strategic partnership between two forces that shape the industry: TV stations and entertainment companies”(Kim, p.1209). As a result of this “strategic partnership”, Korean entertainment companies can avidly promote their idols. Moreover, since TV programs are longer than short clips you would watch on a smartphone or laptop, TV programs present the benefit for audiences to discover different and unique idol groups that would otherwise go unnoticed. A culmination of these reasons are why contemporary popular culture in South Korea is being directed in an ongoing upward trend.
References:
Kim, Suk-Young. K-pop Live: Fans, Idols, and Multimedia Performance. Stanford, CA: Stanford University Press, 2018. (1137-1209)
Flinton Yang
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