If you own a business, what kind of social media you would choose to setup you company profiles and pages on ? Do you know what channels are best used for which type of interaction? I’ve found some great insight about many popular social media platforms shared by Grovo.
- 40% of people like brands for discounts and promotions
- 51% of active Twitter users follow companies
- 8% of all Huffington Post traffic comes from Facebook
The above infographic tells us the best channels to interact with the world are probably Twitter and Facebook (well, at least it is correct at this moment..!) They serve as a platform, a communication channel between not only people but also between companies and businesses. One interesting forecasting: Facebook’s 2012 Ad Sales to Top $5B
With ad revenue expected to increase by 2 billion year over year, this social media giant Facebook is expected to reach 5.1 billion in ad sales revenue in 2012. That’s right, over $5 billion! Of that 5.1 billion, 2.6 billion is expected to come from display ad sales while Google is expected a 2.5 billion ad sales revenue in this year. With increasing users for Twitter, I think companies will invest more and more in display ad on Twitter. And it will soon become another giant in the social media marketing!