Recently, my email inbox is flooded with invitations from my friends, asking me to join Pinterest. I know about Facebook, Twitter, LinkedIn…But what is Pinterest? Pinterest is like a blog, but mainly for sharing photos and images. You can “pin” an image for your followers to view. They can like it, comment on it, and re-pin it on their own boards. An image or photo can then be circulated between people, between networks, or even between countries very easily without spending any money. How genius is this online bulletin board thing!

That gives me an idea of how do companies utilize Pinterest to help with their online marketing strategies. Visual images is always more powerful than words! Businesses can simply use Pinterest to post their product images and share them with their users. Then, when people see the images and interested in the products, they will visit the company websites or blogs. This is definitely a great way to increase brand awareness. Also, Pinterest can serve as a channel for businesses to interact with their customers. Somehow, companies can categorize their customers by seeing the variety of photos and images that customers post on their own boards.

Does it sounds awesome for businesses?