One day when I was doing some research about our client for the e-marketing project, I bumped into a COOL Youtube video! It is a marketing rap video recorded by SEO Rapper. In his 3 and a half minutes rap, he describes how web standards and proper design can affect the ranking and conversion of pages on a site. I can’t believe someone can actually combine e-marketing with Hip-Hop music together! AWESOME way to learn!!

In this video, SEO Rapper talked about the importance of have a good navigation, appealing graphics, animation etc, he also explained the reason of doing all these actions. For example, having a nice navigation is importance because people may feel frustrated when they can’t find what they are looking for. He also reminded website owner to check if the website is valid on all the browsers since people use different browsers such as Firefox, IE and AOL. It was actually really helpful to me when I realized our client’s website is in flash and couldn’t be browsed using smartphones like iPhone, Blackberry. Our initial idea of creating a mobile Google AdWords was not applicable.

Looking for more marketing rap videos? SEO Rapper has did a whole butch of marketing videos on topics like social media marketing, page rank, paid search and many more. The interesting thing is that it’s not any random video that you would forget the details easily, in fact, you really learnt something when you watch these catchy videos! Try it out and ENJOY!

Lyrics:

Your site design is the first thing people see
it should be reflective of you and the industry
easy to look at with a nice navigation
when you can’t find what you want it causes frustration
a clear Call to action to increase the temptation
use appealing graphics they create motivation
if you have animation use with moderation
cause search engines can’t index the information
display the logos of all your associations
highlight your contact info that’s an obligation
create a clean design you can use some decoration
but to try to prevent any client hesitation
every page that they click should provide and explanation
should be easy to understand like having a conversation
when you design the style go ahead and use your imagination
but make sure you use correct color combinations
do some investigation, look at other organizations
but don’t duplicate or you might face a litigation
design done, congratulations but it’s time to start construction
follow these instructions when you move into production
your photoshop functions then slice that design
do your layout with divs make sure that it’s aligned
please don’t use tables even though they work fine
when it come to indexing they give searches a hard time
make it easy for the spiders to crawl what you provide
remove font type, font color and font size
no background colors, keep your coding real neat,
tag your look and feel on a separate style sheet
better results with xml and css

now you making progress, a lil closer to success
describe your doctype so the browser can relate
make sure you do it great or it won’t validate
check in all browsers, I do it directly
gotta make sure that it renders correctly
some use IE, some others use Flock
some use AOL, I use Firefox
title everything including links and images
don’t use italics, use emphasis
don’t use bold, please use strong
if you use bold that’s old and wrong
when you use CSS, you page will load quicker
client satisfied like they eating on a snicker
they stuck on your page like you made it with a sticker
and then they convert now that’s the real kicker
make you a lil richer, your site a lil slicker
design and code right man I hope you get the picture

what I’m telling you is true man it should be a scripture
if it’s built right you’ll be the pick of the litter
everyone will want to follow you like twitter
competition will get bitter and you’ll shine like glitter
if you trying to grow your company will get bigger
design and code right man can you get with it