I am planning to go on a vacation with my friends after the final exams. To search for the lowest price for the travel package, I visited this website – TripAdvisor. It seems to be the largest travel site(at least they claim they are the largest).

For companies that related to travel industry, maybe it is one of the best ways to promote and build brand recognition through TripAdvisor. People can simply click on the photos and website link to check out if they are interested in it. It sounds awesome, doesn’t it? But, be aware of the risk! If you are confident enough or even proud of your company products or services that offer to your customers, of course TripAdvisor is like a bonus for you. What if you are not very qualified company? You probably want to keep an eye on the reviews and try to improve your products and services that meet the expectation of your customers. Never look down the power of reviews. Too many negative reviews will definitely harm your business. Just like me, I would never pick a hotel that has many negative reviews from past users.

Sometimes, social media helps to boost sales. Sometimes, it can be toxic. To enjoy the benefits of online marketing, keep up the products and services with the expectations of your customers first!