A Toast to Expensive Wine

Majestic Wine just saw their half-year profits shoot up by 20%, with a pre-tax profit of £8.8m! So how exactly did this happen? That’s right, customers bought expensive wine. Sales of wine that costs twenty pounds more, rose by a fifth since the previous year. Majestic really knows how to sell their products.

They’ve increased their distribution channels by opening 6 new stores this year. Now they have an impressive total of 174 stores! They also opened more stores that sell fine wines. In my opinion, spreading out your locations and maintaining a higher number of stores is essential in reaching out to more potential customers. In a way, it can be considered as marketing the brand because more people are aware of the stores, increasing their chances of purchasing from it. Moreover, Majestic has a website and their online sales rose by 9% this year. Apparently, customers buying online are required to buy at least twelve bottles of wine. Online shopping is becoming increasingly important owing to the convenience factor. More companies should tap into the potential there and allow online purchases from their stores.

Cheers.

 

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