Gangnam Style on Pace to Reach 1 Billion Views
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Why has a random song from a previously unknown South Korean singer become a viral hit you ask? Let’s start by looking at some of the primary reasons why this song is now stuck in your head….
1) Uniqueness: Seeing a South Korean guy sing something foreign, with a title like Gangnam is very intriguing.
2) The Artist: Psy is a South Korean singer who is very outgoing and loves the spotlight and entertainment business. Just this past week he was teaching UN Secretary-General Ban Ki-Moon how to dance to his song.
3) New dance Moves: The invisible horse will forever live on in dance studios and clubs around the world.
4) Catchy Beat: The beat in the video is something original and extremely catchy.
5) User approval: There was a large consensus around the globe to spread this video with an outpouring of support, laughter and likes on YouTube.
Costs and YouTube Revenues
According to recent Forbes article discussing streaming costs associated with Gangnam style:
Estimated cost for running the servers $296,360
Estimated revenue from the ads $348,285
Projected Growth
The video is on track to pass Justin Bieber’s video Baby and become the most watched Youtube Video in history according to Channelmeter. Channel meter says the video will hit 1 billion views on or before December 12th assuming linear growth will remain constant. I have provided the figure from Channelmeter below. Additionally the video broke the record of reaching 220 million views in its first six weeks, breaking the previous record held by the song ‘Call me Maybe’ by Carly Rae Jepsen.
