I read a post called This Isn’t A Math Test from Tessa Der’s blog, which I found really interesting. The post talks about a Nike advertisement that composes a meaningful message. The commercial does not have a professional basketball player or tennis player displaying how amazing Nike running shoes, clothes or sport equipments are. Instead, the advertisement shows various clips of athletes in sport competitions experiencing defeat, injuries and wins. There is also a voice in the background giving an inspirational speech. Nike did not choose to promote the high quality of their products, but instead the company promotes hope, courage and perseverance to consumers. The speech mentions how in a competition the odds may be against you, but there is always a chance to win. What makes this Nike commercial so captivating? The clips that flashe in front of the viewers’ eyes and the voice that they hear motivate them to strive to do their best not just in sports, but also at school, work or other situations that they are facing.
Nike is already a well-known brand around the world, so it does not need to inform consumers about their value preposition. The company released an inspirational advertisement that relates to not only athletes but also all demographics. I think Nike is wise to emphasize a meaningful message that encourages people during their stressful lives. The advertisement will attract more consumers to purchase their products, because of the message that the brand conveys. I can see Nike’s sincerity when watching the commercial. Also, this Nike advertisement encourages me that there is always a chance to achieve success even if it seems small, so I should not let fear overcome me.
Thank you Nike for an exceptional advertisement that teaches the consumers a great life lesson!
