^ an instagram photo taken by me 🙂
Instagram is a very popular mobile app launched on Apple App Store and Android market. Â Recent data has shown that the number of instagram users had exceeded that of twitter users(mobile apps). The article suggested that this is because instagram is a ” mobile purebred”, meaning that it can only be used on smartphones unlike Twitter that can also be used on computers. Instagram has first gained its popularity mainly by identifying their opportunities and market. They can only be operated on mobile devices which narrows their target group and also made the app itself more focused.
Although instagram is very successful right now, it is planning to pull off one of its feature, “live filtering” out in the next update. This is definitely a huge risk instagram has to take and the effect is still unknown. As an instagram user myself, I have always loved how easy it is to upload a photo. I have never used the live filtering feature before and I think it is wise for them to pull out unnecessary features. This will be able to help them  maintain the simplicity of the app and attract more users.