http://blog.sfgate.com/techchron/2012/09/28/apple-chief-extremely-sorry-for-map-gaffe/

Apple has recently replaced the google map with their own map system with the iOS6 update but users have been complaining about the quality and the incompleteness of the app since it came out. Apple CEO Tim Cook wrote a letter apologizing to all the angry customers. In my opinion, Apple has done a very stupid move and this might lead to a bad reputation. People might think that Apple has not put its customers in the first place, but it only focuses on competing with its competitors. This move has not only hit reputation, but it has had positive feedback for its own competitor. People started comparing two map systems and apparently, everyone preferred the Google map.

Every step a company make make have huge impact on its reputation. Thus, sufficient preparation and research is crucial for a company’s new product/ a product’s feature.