When thinking of companies who have dominated the marketing world, one obvious company comes to mind for me: Nike. What pulls at the heart strings better than a triumph sports commercial? A huge example of how successful they are in the marketing domain would be their product Nike Digital Sport created in 2010. This includes popular apps such as Nike+ running sensor and the Fuel Band. The reason Digital sports is considered such a success though, is because all the consumers’ data gives Nike the ability to follow them and their statistics, create an online and technological community for them and finally create a close and personal relationship with consumers. With so much data, they are able to construct their products and apps specifically to the direct data they are receiving from their applications. This concept alone, is considered the next big thing comparable to Nike’s unforgettable Swoosh symbol, or Just Do It slogan. So what makes Nike so great at what they do? The obvious examples are as follows:
- They truly understand their target market, whether it be Men’s football, Women’s yoga, children’s gear; etc. They specialize and do so in a successful way.
- Their overall marketing as a company, “JUST DO IT”
- The athletes they get to sponsor their products
- Their constant adaptation to a digital age and growth as a company
As someone who is interested in marketing, constantly looking at Nike among other companies like Apple, Samsung and Toyota, I’ve learned more from these companies than most “marketing how-to do’s” on the internet.
https://www.youtube.com/watch?v=Iy1rumvo9xc
A Nike commercial which got close to 90 million views. Not too shabby.