http://international.triangl.com

In our operations class, our guest speaker informed us that contrary to the article focused on Dell, typically a direct business model is not the best way to go. After the class struggled with even just coming up with business with this type of model, I was intrigued to find a business that not only had this type of model, but was successful with it. What I came across was that lots of modern, business model focused company primarily worked from online stores. Super successful companies include the Triangl bathing suit. As a teenaged girl, I’ve noticed that most, if not all of my friends own one of these bathing suits. As someone trying to study direct business models, its easy to understand why. The reason they are so successful is because of how specific their product is. Selling primarily bathing suits for teenaged girls gives them the ability to specialize their products and help consumers customize the bathing suits they want. As an online company, people could argue that they would have troubles marketing their product. Triangl find and contact popular women on social media, sending them their product for free and have the marketing done for themselves. Through conquering social media, and making their product loved by their specific target market they are a company I would personally consider of an example of a good use of a Direct Business Model.

With a live chat option, consumers are able to ask questions about the product and get immediate feed back.

Using different social media stars, they are able to market their product to a select group of consumers at a very low cost.