Ultimately, companies having so much power to create change is important because they are able to utilize this power appropriately when needed
The Facts: When tragedy occurs in whatever form, help from anyone is appreciated. In the case of the horrific events that occurred in Paris within the last few days, we have seen millions of people around the world showing their respect for the country in many forms. In the wake of this attack, companies have been fulfilling their corporate social responsibilities in many different ways, specifically business like Airbnb, Skype and Verizon [1]. In response to external pressures, disregarding maximizing profit these companies lowered and/or made free their products completely free.
My Thoughts: It should be expected of companies to help in times of need, but typically corporations are looked at as “the bad guys” especially when their decisions are between social responsibility and profit. Obviously this stereotype isn’t true typically, but seeing such huge companies respond in such remarkable ways makes me feel very proud.
The Interesting Part: Why am I so impressed when companies act socially responsible? Am I simply falling in too deep with the “bad guy cooperation” stereotype or is there a real need for companies to become more socially responsible in the future?