The Facts: An interesting blog post I came across on Logic+Emotion looked at what seemed to be a concoction of what consumers wanted most from companies- which wasn’t physical. The top three key themes which emerged when David Armano (creator of blog) surveyed with his team over 15,000 consumers in 12 different countries were as followed:

1) Responsiveness– 78% of people agreed on the following

2) Involvement- 68% of people agreed on the following

3)Conviction– 58% of people agreed on the following

The Interesting Part: In such a globalized and digitalized age, relationships consumers have with companies (or would like to have), seem almost similar to the types of relationships people seem to want to have with one another. Are company relationships becoming similar to real human relationships? Is a successful company one that is able to forge these strong relationships?

My Thoughts: The reality of the matter is, at least when comparing it to just myself, is that these values are basically what I’d expect from a company and a companion. As a generation, we are more interconnected with our companies and products than ever before. When surveying my own friends similar themes appeared for what they wanted from companies: reliability, honesty and transparency. With corporations having “human” rights in terms of legality, maybe cooperations are now beginning to similarly stimulate “human” relationships with real people. This begin said, the future of companies and their success will rely on how easily they are able to connect with their consumers.